Group Gifting allows multiple people to chip-in toward an item listed in your registry.
When you create your registry, all items over $100 will have Group Gifting enabled by default.
You can change this in your Registry Settings. When your friends and family chip in on a Group Gift, you will receive a West Elm GiftCard. You can apply it toward the purchase of the selected Registry item -- or any item -- from West Elm (in-store or online).